Dunkin' Donuts is preparing to launch a $10 million campaign that would shift consumers' focus back to their basics....the fact that they sell DOUGHNUTS! Ummm...Duh? It appears that the company ventured off into the fancy breakfast sandwich business, but has now decided to return to its first love.
What if Chick-fil-a added beef items to their menu? Or if Dollar Tree items cost more than a dollar? What if MTV stopped showing music videos? (Which they did for the most part.) And what if the church began shifting its focus away from Jesus? When a successful business gets too far away from its core values, it runs the risk of dying or it will eventually come back around full circle.
I am happy about Dunkin' Donuts reassessment of their values. I would hate for them to go under, because I think their coffee tastes better than Starbucks. Yeah, I just said that!
What if Chick-fil-a added beef items to their menu? Or if Dollar Tree items cost more than a dollar? What if MTV stopped showing music videos? (Which they did for the most part.) And what if the church began shifting its focus away from Jesus? When a successful business gets too far away from its core values, it runs the risk of dying or it will eventually come back around full circle.
I am happy about Dunkin' Donuts reassessment of their values. I would hate for them to go under, because I think their coffee tastes better than Starbucks. Yeah, I just said that!
1 comment:
ambition has a funny way of blinding one regarding their purpose!!! well said, my friend ;0)
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