i smell abercrombie from here

I could smell it from the mall parking lot....the smell of Abercrombie and Fitch. The smell of clothing and wood fixtures and money. The most common marketing strategy of clothing focuses on appealing to the sense of sight, some visual stimulation if you will. And A&F has quite the reputation for stimulating the eyes. The sense of sound cannot be ignored based on the loud, obnoxious music coming from within:

Employee: Hey, how's it goin?
Me: Huh?
Employee: Hey, how's it goin?
Me: WHAT? I CAN'T HEAR YOU!
Employee: Hey, how's it goin?
Me: SIZE FOUR!!

The store has kicked up the competition a notch by using the sense of smell as a temptation for customers to follow their nose right into the store. The employees are spraying A&F products directly onto the clothing and probably into the air system as well.

Aside from the controversy surrounding the scantily clad models in their ads, I think the A&F multi-sensory marketing scheme is brilliant.