When a strong passion guides your life, it becomes your true north.
Our TrueNorth is a simple one: to bring inspiration to natural snacking.
Find your TrueNorth.
And while reading the FAQ on the Frito-Lay website, I found this interesting reply:
How did you come up with the name “TrueNorth™”?
- In the process of creating a new kind of nut snacking experience, we found our all-consuming passion—our one “true north.” By naming our nut snacks TrueNorth™, we hope to celebrate our passion for NUTS and inspire other people to find their own true north.
Yeah, we're nuts...