things that make you go hmmm

I picked up a bag of Frito-Lay's True North Almond Clusters this weekend at Target. The product description on the back of the packaging says:

When a strong passion guides your life, it becomes your true north.
Our TrueNorth is a simple one: to bring inspiration to natural snacking.
Find your TrueNorth.

And while reading the FAQ on the Frito-Lay website, I found this interesting reply:

How did you come up with the name “TrueNorth™”?

• In the process of creating a new kind of nut snacking experience, we found our all-consuming passion—our one “true north.” By naming our nut snacks TrueNorth™, we hope to celebrate our passion for NUTS and inspire other people to find their own true north.

Check out www.truenorthchurch.com
Yeah, we're nuts...